Amy Grimsey

Right, let's settle this once and for all. You're running a service business, juggling client calls, managing projects, and somehow trying to squeeze in marketing between everything else. The big question everyone's asking in 2025: should you focus on email marketing or social media? Here's the straight answer - email marketing delivers better ROI for conversions, while social media excels at visibility and lead generation . But (and there's always a but), the most successful service...

Let's settle this once and for all - "near me" searches are absolutely not dead . In fact, they're more alive than your morning coffee addiction. If you've been wondering whether people still bother typing those two little words into their phones, here's your wake-up call: over 1.5 billion searches each month contain "near me," and these queries have skyrocketed by 500% over the past two years . So if you're a service business owner thinking local search is yesterday's news, you might want...

Your Google Business Profile is arguably the most important piece of digital real estate you own. Yet most service businesses are unknowingly sabotaging their own success with simple, fixable mistakes that push potential customers straight into their competitors' arms. Here's the thing - whilst your competitors are making these same blunders, you're about to learn exactly how to fix them and steal their spotlight. Ready? Let's dive into the seven most common Google Business Profile mistakes...