Right, let's settle this once and for all. You're running a service business, juggling client calls, managing projects, and somehow trying to squeeze in marketing between everything else. The big question everyone's asking in 2025: should you focus on email marketing or social media? Here's the straight answer - email marketing delivers better ROI for conversions, while social media excels at visibility and lead generation . But (and there's always a but), the most successful

Let's settle this once and for all - "near me" searches are absolutely not dead . In fact, they're more alive than your morning coffee addiction. If you've been wondering whether people still bother typing those two little words into their phones, here's your wake-up call: over 1.5 billion searches each month contain "near me," and these queries have skyrocketed by 500% over the past two years . So if you're a service business owner thinking local search is yesterday's news,

Your Google Business Profile is arguably the most important piece of digital real estate you own. Yet most service businesses are unknowingly sabotaging their own success with simple, fixable mistakes that push potential customers straight into their competitors' arms. Here's the thing - whilst your competitors are making these same blunders, you're about to learn exactly how to fix them and steal their spotlight. Ready? Let's dive into the seven most common Google Business P

Right, let's talk about something that's been quietly revolutionising how businesses sell online - social commerce . If you've been wondering whether Instagram can actually become a proper sales channel for your business (spoiler alert: it absolutely can), then you're in the right place. Social commerce isn't just another marketing buzzword. It's the practice of selling directly through social media platforms, turning your Instagram feed into a fully functional shop window wh

Short-form video content is everywhere these days – TikTok, Instagram Reels, YouTube Shorts – and if you're not crushing it in this space, you're missing out on massive opportunities to connect with your audience. But here's the thing: most people are making the same critical mistakes that are killing their engagement and wasting their time. Don't worry though – we've all been there. Whether you're a service-based business owner trying to showcase your expertise or a content

The countdown is on… and something very special is about to drop for SMEs across the UK.

The Meta Andromeda algorithm is reshaping the way Instagram and Facebook rank content - and for the first time in years, SMEs and creators finally have the upper hand. Andromeda prioritises value, originality, searchability, and real community engagement over trends and vanity metrics. In this guide, we break down what the update means, how it works, and the simple shifts you can make to boost your reach, visibility, and leads in 2026 and beyond.

Learn the basics of SEO and how to improve your Google ranking with simple, actionable tips for beginners. Boost your website's visibility t

How to define your target audience for marketing magic - build your treasure map with these tips!